The Role

The Head of Growth Marketing owns demand. Filling studios, growing membership, keeping the spa booked, and opening new locations to a full book of business. Every market, every channel, and every marketing dollar runs through this seat.

This is a performance seat, not a brand seat. You will spend your time in ad accounts, CRM flows, landing pages, launch calendars, and the numbers underneath all of it. You will know what a member costs to acquire, how long it takes to pay that back, and which channel in which market is worth another dollar this week.

What You'll Do

• Own the growth marketing strategy across exhale | Salt, the budget behind it, and where that budget goes
• Run paid media across Meta, Google, and emerging channels, with local strategies built market by market
• Own CRM, email, SMS, reactivation, referral, and loyalty, and make membership growth the measure of all of it
• Build the presale and launch playbook that carries every new location from announcement to opening day
• Improve conversion across the customer journey, from first impression through purchase, including the website and every landing page
• Direct campaign strategy and creative across agencies, partners, and internal resources
• Own the numbers: membership growth by location, presale performance, lead volume and conversion, acquisition cost and payback, return on ad spend by channel, and revenue you can attribute
• Work with Operations and Sales on location-level growth plans, and turn open capacity into revenue

Who You Are

• You are a growth marketer and an operator, not a brand marketer
• You bring 7+ years in marketing with real depth in performance and growth
• You know CAC, CPL, ROAS, conversion, and attribution, and you can defend every number in the model
• You have managed real paid media budgets and held agencies to a standard
• You have launched new markets and know what the ninety days before an opening take
• You have worked across multiple locations, ideally in fitness, wellness, hospitality, or premium lifestyle
• You bring the answers to three questions before anyone asks. What's working? What's not? What are we doing next?

Why This Seat

exhale is the only place where a world-class spa, boutique fitness, and recovery live under one roof. That product already exists, across six locations, with more markets in the pipeline. The growth engine behind it does not exist yet. You would build it, own it, and be measured on it.

Compensation

• Competitive salary with a performance bonus tied to growth results
• Health, dental, and vision insurance eligibility, and paid time off
• Complimentary exhale | Salt membership across all locations, a monthly spa and wellness services allowance, and friends and family discounts

The Details

• Full time
• Some travel required